Why Do I Need Cloud Backups?


It goes without saying that data is one of the most important factors contributing to your business’s success – which is why it is so crucial that you back it up adequately. Your sales records, marketing materials, client data, inventories and so forth must be secure, and easily accessible. It is highly likely that you also need to adhere to the specific compliance requirements of your industry.

Technology solutions, including backup processes, are moving at breakneck speeds and as a business owner or manager it is imperative that you adapt to ongoing changes to ensure that your organisation’s needs are being met, ensuring you not only stay compliant, but competitive too. The traditional method of physically storing data is quickly becoming outdated and more and more companies are turning to the cloud to back up their data.

But what exactly is cloud backup and is it the right move for you?

In the simplest terms, backing up in the cloud means that you are storing your data online, instead of on a server. The limitations of physical backup are myriad; servers are liable to crash, and man-made and natural disasters can, and do, damage hardware. When you backup in the cloud, you are protecting your data from physical damage. In addition to this, backing up online also means that, in the event of a disaster, you’ll be able to get your business operations back up and running far more quickly than if you were dealing with a fire or flood damaged server room, a hard drive crash or human error. Let’s take a look at some more reasons why the cloud excels as a backup option.


Most small and medium-sized businesses have a limited IT budget, but the good news is that cloud backup is an exceptionally affordable data storage solution. There is no need to purchase costly hardware and your operating costs (for running and cooling equipment etc) will be drastically reduced. Eliminating these costs will affect a very real change on your IT budget. In addition, cloud backup costs are based on an affordable monthly or yearly service plan, bringing added predictability to your accounts.


With many businesses embracing the rise of the portable device more employees are relying on their smartphones, tablets and laptops to work remotely or outside of the traditional 9 to 5. In today’s fast-paced business environment, data availability is crucial and the cloud allows your employees and customers 24/7 access to information stored within it, regardless of what time it is, or where you might happen to be.


A disaster can happen at any given moment but data stored in the cloud is completely protected against any physical damage. Cloud-based storage is also highly impervious to virtual threats. Your backups are protected with encryption and multiple layers of security, bringing you greater peace of mind, securing the longevity of your business, ensuring you are compliant within your industry, and increasing the levels of trust your clients place in you.

Ease of use

Physically backing up data can be a complex task for non tech-savvy users and it can be frighteningly easy to make an error. Forgetting to back up at the end of a stressful day, equipment failures, and broken tapes can all leave you exposed. A managed cloud backup, performed by experienced technicians, eliminates this margin for error.

A cloud backup helps get your business back on its feet when disasters happen, it ensures your compliance, and it provides access to data from anywhere at any time. Want to know how backing up in the cloud backup can help your business? Give Empower a call, and we’ll be happy to tell you more.