Prioritise Contacts, Leads, Prospects & Customers with CRM

prioritise contacts

You have come back from a sales conference with new sales tactics and strategies that apply to the new-age buyers, in addition to making new contacts and gathering a bunch of new leads. You now need to segregate the contacts and prioritise them according to your lead criteria. But is this the best use of your time?

Spend more time actively selling with Dynamics CRM

According to Toutapp, “71% of sales reps say they spend too much time on data entry”. In addition the report from CSO Insights states that “Only 33% of sales rep’s time is spent actively selling”.

As a sales rep you never have enough hours in a day or enough days in the week. Effectively allocating time, resources and energy can ensure you get maximum return on investment. It is crucial for businesses to help sales teams prioritise their sales engagement and efforts for a profitable outcome. A customer relationship management (CRM) system is a great tool for salespeople to organise and consolidate contact data and prioritise contacts, leads, prospects and customers.

Microsoft Dynamics CRM is one of the top CRM systems that provides sales team real-time insights into sales data and allows them to sort activities according to need and priority.

Provide buyers with contextual information with insights from Dynamics CRM

With the sales cycle reversed these days and buyers driving the sales process; it is crucial to provide buyers with the right information at the right time.

“95% buyers chose a solution provider that provided them with ample content to help navigate through each stage of the buying process” [Source: DemandGen Report].

It is thus imperative to understand the prospective buyer’s mindset and leverage the internal resources to provide them with an individualised experience, Microsoft Dynamics CRM scores a 10-on-10 for customised contact experiences.

Use Dynamics CRM to collaborate and leverage internal resources

In addition to keeping salespeople focused, productive and accountable, companies can align their sales and marketing teams with Microsoft Dynamics CRM Marketing. The Microsoft Dynamics CRM Marketing platform is an integrated resource management system for planning, executive and marketing operation activities. It strengthens the sales and marketing collaboration and offers enhanced lead management and lead scoring capabilities.

According to Qvidian, “88% of missed opportunities were caused because sales couldn’t find or leverage internal resources.” Don’t be one of the 88% and miss out on opportunities; align your sales and marketing teams within Microsoft Dynamics CRM and close more deals.

Still unsure about why you need to invest in Microsoft Dynamics CRM (now Dynamics 365), contact us for an individualised experience. Better still try Microsoft Dynamics CRM for free for 30 days and start experiencing the benefits of the best CRM technology.