Australian organisations are spoiled for choice when it comes to marketing solutions. There are thousands of tools for email marketing, social media campaigns, analytics, and so much more. Comparing all the options can be time-consuming, but there are two solutions that stand out: ClickDimensions and MailChimp. This article will help you determine what’s the best option for you and your team.
MailChimp was initially released as an email marketing app. It offers user-friendly menus, dozens of email templates, and basic campaign performance reports. Recently, Mailchimp added new marketing channels and customer relationship management (CRM) integration to position itself as an all-in-one platform. Yet this move doesn’t necessarily make MailChimp the superior option. In fact, it lacks the feature set available in more established products.
By contrast, ClickDimensions has always been a full-service marketing platform that is tightly integrated with Microsoft Dynamics. It has well-established analytics, automation, and multichannel marketing features that give MailChimp a run for its money.
As expected, MailChimp’s email marketing component does many things well. It has a drag-and-drop email builder and custom templates so you can easily craft great-looking messages. The premium-tier package even lets you schedule emails based on time zones and test two versions of an email for different recipients.
ClickDimensions is loaded with the same features, and more. You get an advanced image editor, inbox previews for different email platforms, and dynamic templates that customise content depending on the recipient.
In addition to email marketing, MailChimp and ClickDimensions allow you to connect with audiences through various channels. For starters, both platforms offer social media marketing features, where you can post directly on Facebook, Twitter, LinkedIn, and Instagram. They also help you create landing pages that make it easy for people to subscribe to your services.
ClickDimensions goes one step further with SMS marketing and event management. The former enables you to use text messages to share discounts, event reminders, and updates to contacts. Meanwhile, event management can set up everything, including promotions, registrations, and participation tracking.
Manually handling marketing tasks, such as sending follow-up emails and nurturing leads, becomes impractical when your business grows. ClickDimensions lets you automate these tasks so you can manage more contacts and save time. With an intuitive campaign automation builder, it’s a cinch to create workflows that activate when certain conditions are met.
For example, you can program a workflow that sends emails to potential customers who haven’t contacted your company in over 90 days. Another set of workflows can score leads based on how they interact with your website and marketing efforts. You can even set internal notifications for your staff to contact leads who have expressed interest in your products and services.
MailChimp also has automation capabilities, but they’re only limited inside the platform. This means you can only trigger emails based on your contacts’ actions, which are only useful to a certain extent. If your business is looking for powerful automation tools, MailChimp may not fit the bill.
MailChimp’s reporting features give you a clear overview of campaign performance in a single dashboard. It surfaces important metrics such as email bounce and click-through rates, audience growth, and campaign revenue.
As comprehensive as these reports may be, ClickDimensions has a slight edge because it leverages the power of Dynamics 365. Every data point from all your marketing channels are recorded into your database and cross-referenced to highlight trends.
ClickDimensions can discover interested prospects and evaluate how likely they’ll turn into paying customers by tracking website activity. It then analyses previous campaigns to recommend the best channels and time to target certain segments of your audience. ClickDimensions’ campaign reports also teach marketers what content resonates with audiences.
When it comes to costs, MailChimp seems to be the cheaper option. The premium-level package starts at AU$448 per month and charges more based on the total number of contacts. The problem is subscribed, unsubscribed, and non-subscribed email recipients all make up the contact count, which quickly drives up costs. For instance, if you have over 100,000 contacts, you can be spending well over AU$1,050 per month.
On the other hand, ClickDimensions’ business package bills US$699 per month for unlimited contacts. Although the fixed subscription fee is a significant investment, you do get more value out of ClickDimensions. Don’t forget, the subscription also gives you access to powerful features that help you find, nurture, and convert potential customers.
MailChimp makes sense if you’re looking for affordable solutions and mainly want to focus on email marketing. However, if you want to create robust marketing campaigns backed by feature-rich Microsoft solutions, ClickDimensions is the clear winner.
Are you still unsure about whether ClickDimensions is the right marketing solution for your business? Contact Empower IT Solutions today to delve deeper into ClickDimensions’ features. After you’ve finalised your decision, our support engineers will implement the solution and proactively support you.