Marketing Automation using Microsoft Dynamics CRM


Microsoft Dynamics CRM Marketing is an integrated marketing resource management solution for marketing operation, planning, execution, and analytics across all channels—email, digital, social, SMS, and traditional.

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Marketing resource management

Streamline marketing operations and incorporate marketing planning and budgeting across all channels including social, digital, email and traditional. Manage digital assets, project workflows and team approval processes from one single platform.

Multichannel campaigns

Drag and drop to create personalised and multichannel campaigns with Microsoft Dynamics Marketing visual campaign designer. Design, test and launch personalised relevant and contextual marketing campaigns in a visual editor. Test email campaigns on different devices and determine the most effective ones.

Lead management and scoring

Drive revenue and build sales pipeline with advanced lead management and lead scoring. Design multi-stage nurture programs that deliver personalised content to boost prospect interest and increase sales-ready leads. Combine marketing and sales funnel to accelerate sales cycle.

Sales and marketing collaboration

Strengthen your sales and marketing collaboration and empower your sales teams by providing them with visibility into marketing calendar. Provide sales with better insights into marketing campaigns and targeting so that both sales and marketing share the same view of the customer’s journey.

Social marketing

Listen, connect and engage with prospects and customers via embedded social tools. Manage the impact and performance of marketing campaigns and monitor your brand presence and global sentiments across social channels such as Twitter, YouTube and Facebook.

Marketing intelligence

Measure your return on investment (ROI) across every marketing investment. Get an overview of marketing results and judge team performance via personalised role-based dashboards. Ease reporting by providing marketers with real-time reporting tools such as Excel and Power BI.

How we deliver

Empower IT is a Microsoft Certified Gold Partner and CRM specialist focused on assisting companies with migration, upgrades, support and implementation of Microsoft Dynamics CRM software.

If you wish to implement “Marketing Automation using Microsoft Dynamics CRM” our team of qualified professionals will liaise with your marketing manager, director and other key stakeholders to discuss your organisation’s specific requirements and create customised templates and workflows that can be used in the day-to-day marketing campaigns.

Empower team’s CRM skills have been successfully used to develop Student Management Solution, Employee Management System, Case/Event Management Portal, Donor Management System, Client Management Solution, Staff Portal and Mobile Assessment Tool catering to specific business needs of different departments and/or industries.

If you would be interested in building multi-step marketing campaigns in just a few minutes with Microsoft Dynamics CRM and/or engage with your contacts on multiple marketing channels fill the form NOW. Alternatively you can call us on 1300 797 888 or write to us on [email protected] to speak to a CRM consultant.